A look back at Taylor Swift’s year as a rock star
On August 3, 2020, Taylor Swift returned to No. 1 on the Billboard 200, although her latest champion is different from her previous leaders. The singer-songwriter Folklore saw her change her proven promotional plan, which had transformed her from a rising country musician to the world’s biggest star, in favor of a more modern and flexible arrangement. The risk paid off wonderfully, and it turned out to be just the start of one of the most surprising and rewarding times of his life.
It has been a little over a year since Folklore debuted at No. 1 on the Billboard 200 with just under 850,000 equivalent copies moved, and incredibly, the set is still going strong. In fact, to celebrate his birthday, Swifties rushed to buy and release the title in large enough quantities to send it back into the top 10 on the tally. This framework, the project flies from n ° 56 to n ° 9, winning yet another stay near the top.
When Swift first announced Folklore, that was hard to believe for many. Fans didn’t want to fall into the trap of some kind of prank, and some couldn’t believe they were due to receive an entire new album just hours after the singer herself revealed its existence on social media. The press and the music industry as a whole were equally shocked. The superstar had never tried the surprise drop method made popular by Beyoncé years before, and it was difficult to understand how she managed to keep the project a secret for so long.
Folklore Reaching number 1 was nowhere near as surprising as the release of the album itself. Swift hardly ever misses the top of the Billboard 200 when she has a new project to share, and she has proven that while she has always relied on intense and comprehensive promotional plans in the past to start her latest feature film at the top of the important graph, she no longer needed to. The world has changed, the way news is shared is different, and Swift has shown that she can adapt with the times.
The powerhouse made history not only by releasing their new album at No. 1 on their respective charts, but at the same time releasing the lead single “Cardigan” at No. 1 on the Hot 100. In doing so, Swift became the first artist to debut titles at the top of the two most competitive Billboard graphics simultaneously. This would be one of the many ways the ensemble broke barriers and dealt with what none before him (or shortly before him) had.
For months fans couldn’t get enough of Folklore. The album won eight non-consecutive rounds at No. 1 on the Billboard 200, living in the penthouse for the first six frames available. They released and bought the title in the history books, and the new leadership helped Swift reach a handful of new ones. Billboard graphics. Unlike his past material, the songs featured on Folklore were not classified as country or pop. Instead, the company declared them “alternative,” which was something new for the star.
Swift didn’t need to venture into new sonic territory with her surprise launch, but in doing so, she demonstrated that she’s not just looking for success, but rather artistic fulfillment. She tops the charts and gets a lot of fodder in the tabloids, but what she really wants is to be treated like a real musician … is.
As the Folklore the era began to calm down, many musicians would have been happy with the success, and some may have taken time off, but not Swift. Before the end of 2020, she delivered the backing track for the album Always, which featured another handful of tracks in a similar vein, both in terms of sonic and emotional scale. Just a few months after winning with this project again, she returned to her country roots on another full album, Without fear (Taylor version), the first of six re-recorded feature films from the songwriter extraordinary. Both titles also went straight to No. 1 on the Billboard 200, boosting its career count to historic highs.
From the moment Swift claims she had “There wasn’t much going on right now,” fans knew something was going on, but they had no idea what was to come. Folklore wasn’t just another # 1 for her. The album proved that now that she’s in control of her career, she’s ready to take risks and try new things. The track, which earned the industry mogul his third Grammy album of the year, was a labor of love and one that many artists could have put aside after trying. It was radically different from so many of his productions which had been warmly received by the radio and the masses. This is what the world needed during a very difficult time, and the numbers have proven that his willingness to face the dreaded eventual flop has paid off, both commercially and artistically.