Adelam Resort 2022 – WWD
Following an extended stay in Tokyo over the past year, in combination with a thorough spring closet cleaning, Adeam designer Hanako Maeda took inspiration from her own early wardrobe. from the 2000s.
At first glance, the collection just looks like a versatile assortment of slightly preppy, no-frills daywear. However, the ideas of Maeda’s school uniform mixed with her love of rock’n’roll, punk, and alternative music (citing Nirvana, Oasis, Green Day, and Blink 182), as well as popular fashions from the skate and rock culture of the time were made lightly (almost to an unrecognizable point) on purpose.
The look: Maeda slightly transformed the influences of her early 2000s wardrobe into a more modern collection of versatile and commercial looks.
Quote to note: “I envisioned my wardrobe while doing housework and thought about the interesting mix of preppy aesthetics with skate / streetwear clothing, which became the starting point of the collection. Even though that was my inspiration, I wanted to make it more modern and portable, because as someone who lived through the era, I see the literal translation on TikTok and that’s a bit too much. In fact, you’ve experienced it, so you don’t want to wear the exact same thing … you want it to be more modern and up-to-date.
Key pieces: Dark indigo denim over a square denim jacket and mini skirt; an aqua cardigan and tank top set (a nod to both the pop princess style of early August and the Japanese “cutie” of Kawaii). In addition, new versions of her iconic convertible silhouettes: a brushed cotton cardigan with removable collar, a dress made up of a knit top (with stylish sleeves) and a pleated “gingham” chiffon skirt (the so-called stripes). were taken from skate culture’s signature plaid print), or knit and mixed fabric dresses and tops (like a t-shirt bodice with flannel-style sleeves and a button-down hem).
Takeaway meals: Maeda’s “back to school” approach maintains the brand’s codes and touches slightly on early August nostalgia without delving deeply into its rekindled trends.