Streaming could change the way opening anime themes are created
Anime Music Producer Akihiro Tomita say that Netflix and online streaming will change the length of the opening and ending themes of the anime.
At an “Anime Industry Cross-Talk” event in Shinjuku LOFT / PLUS ONE On September 9, Tomita shared her thoughts on the future of the anime industry. He said that creating 90 seconds of opening and ending anime themes has become the norm for Japanese television over the years, but that is not the case for international platforms and online streaming. line. Specifically, Netflix shortens the end themes and automatically skips to the next episode.
As the bingewatching model becomes the norm in Japan, anime songs will have to adapt to it as well. This is already the case for B: The beginning, which has an abbreviated opening theme song with no lyrics or credits, while the ending theme is about two and a half minutes long and includes all of the credits that would normally be in the opening.
Tomita further predicted that songs that would once have been intended to be opening or ending themes will be used as insert songs rather. Usually the purpose of an opening or ending theme is to play out each episode and become an “iconic” part of the series, but with the Netflix model, it makes more sense to play these songs during key scenes in the anime instead.
“The logic of television broadcasting no longer applies in the age of streaming,” he concluded.
Akihiro Tomita is co-founder of the anime music production company Hifumi. He works with artists such as Maon Kurosaki and ClariS.
Tomita was joined at the “Anime Industry Cross-Talk” by the anime producer Yoshitada Fukuhara and animated director Seiji Mizushima. The theme of the conference was “The Present and Future of Anime”. Fukuhara predicted that Chinese animation will catch up with Japanese animation, leading to more co-productions, while Mizushima predicted that paper animation will eventually be replaced entirely by digital animation.