Hello Kitty announces special merchandise for the Tokyo Olympics
Hello Kitty is one of the most recognizable icons in the world, and her kawaii reputation is known everywhere. Whether the mascot is solo or with friends, it’s hard to deny how adorable the Sanrio icon is. And now Hello Kitty is teaming up with the Olympics for a special Team USA crossover.
Recently, Sanrio confirmed that it is working with Team USA’s Allyson Felix to create a crossover for the Tokyo Olympics. The sports partner hopes to create pieces for the Olympic and Paralympic Games ahead of their summer debut in Tokyo.
“Being a fierce competitor on and off the pitch and a fearless member of her community, coupled with her grace as a mother, makes Allyson the perfect partner to amplify Sanrio’s mission and core values,” Craig Takiguchi, chief operating officer and head of Business Development at Sanrio, said in a recent statement.
As for Felix, the athlete shared his own story with Hello Kitty showing his support for the collaboration. “As a personal Sanrio fan, I am honored to be able to combine my passion for the sport and my love for Hello Kitty through this collaboration,” they said. “Now that my daughter Cammy also loves the brand, I am delighted to help cheer her and children around the world by sharing Hello Kitty’s positive message of using friendship and kindness to bring people together. people.
Fans know little about the full line of cross pieces right now, but it starts with Funko Pop vinyls. A set of seven has been unveiled that shows Hello Kitty as part of Team USA. The figures depict the icon as she plays basketball, swims, works out a gymnastics routine, and even celebrates a gold medal. Sanrio said more and more items will be arriving, including shirts, toys, collectibles, and more.
What do you think of this Sanrio x Olympics crossover? Are you going to buy any of these parts? Share your thoughts with us in the comments section below or contact me on Twitter @Megan PetersCB.