Hello Kitty kicks off bloody collaboration with shocking horror anime
When it comes to horror and gore, no one thinks of Hello Kitty to model the genre. After all, Sanio’s mascot is the definition of cute, and his reign as the queen of kawaii culture continues to this day. Still, that doesn’t mean Hello Kitty and her friends aren’t ready to fight. After all, the cat has just launched a new crossbreeding campaign, and it brings Hello Kitty in direct contact with a surprising horror series.
According to Sora News 24, Hello Kitty is ready to help the gang behind Higurashi Naku Koro ni go back. And if that name doesn’t sound familiar to you, well – the story probably will. The anime tale was hugely popular in 2006 and helped popularize horror titles with overseas fans. Now Hello Kitty is showing her love for the franchise and fans aren’t sure what to think about the collaboration.
It all came together when a set of gacha was lit green for Higurashi Naku Koro ni. The title ties into the visual novel’s new animated series, so the horrific series was looking for a way to advertise. And honestly, is there a better way to market your product than with Sanrio?
Clearly, Hello Kitty couldn’t resist, and fans were shocked. However, most didn’t think this combo would happen for real. After all, the idea started on April Fool’s Day, so few expected the combo to come true. But once Hello Kitty fans showed overwhelming support for the link, Sanrio made that dream come true. Hello Kitty has an actual crossover event in Higurashi Naku Koro ni. There are special costumes available for purchase in the app if you want to dress like your favorite Sanrio cutie, but that’s not all.
No, the new gacha game has the characters themselves on board. The crossover is certainly cute as Higurashi Naku Koro ni ni found a portal in the Sanrio universe. This is where the horror series ends its murderous frenzy to revel in something deliciously pure. So if you want to participate in this event, you had better do so before it ends on May 3rd in the afternoon and a new collaboration is making its way to Higurashi Naku Koro ni.
What do you think of this horrible Hello Kitty crossing? Are you surprised that Sanrio approved this collaboration? Share your thoughts with us in the comments section below or contact me on Twitter @MeganPetersCB.