Instagram strengthens ban on nudity and sharing of other people’s photos – TechCrunch
“1. Post your own photos and videos. 2. Keep your clothes on.” These and the rest of Instagram’s rules don’t change, but they are clarified in a updated its community rules today.
The question will be how far Instagram goes to enforce its ban on sharing what you do not own the rights to, given that it is one of its most popular content. Inspirational quotes, memes, TV screenshots, and concert photos could all be considered against the rules if someone points out to you for sharing them.
“The policies are exactly the same, but we’re trying to give people a more transparent document,” says Nicky Jackson Colaco, director of public policy at Instagram.
Here is an overview of Old Instagram Community Policy, and here is the new version. Colaco tells me, “The one we are using now was created when the site was really small, and now we are over 300 million strong assets with a lot of people outside of the US.” Its aim was to develop a set of policies that work for the whole world.
Here are the main most controversial points clarified in the new terminology:
- Only share photos and videos that you have taken or have the right to share – Do not publish anything that you have copied or collected on the Internet and that you do not have the right to publish.
- Post photos and videos suitable for a diverse audience – we do not allow nudity on Instagram. This includes… intercourse, genitals and close-ups of fully naked buttocks. It also includes photos of female nipples, but photos of post-mastectomy scars and actively breastfeeding women are allowed. Nudity in photos of paintings and sculptures is also acceptable.
- Follow the law – Offering sexual services, buying or selling illegal or prescription drugs (even if it is legal in your area), as well as promoting the use of drugs for recreational purposes is also prohibited. *
- Be careful when posting newsworthy events – We understand that people often share [graphic images] to condemn or raise awareness. If you share content for these reasons, we encourage you to caption your photo with a graphic violence warning.
Instagram also prohibits hate speech, threats, blackmail, child pornography, glorification or encouragement of self-harm.
* – Colaco tells me that pictures of alcohol, tobacco and, above all, marijuana, will not be banned, and that the drug ban mainly concerns hard drugs.
But are they enforceable?
While Instagram’s policies may keep it clean and prevent it from being closed in conservative countries, some view its guidelines as unnecessary censorship.
Ronen V, an internet artist and open opponent of the artistic nudity ban tells me: “Facebook’s rules on art / speech to be censored are still in many ways more sexist and repressive than they were. Catholic Church in the 1500s, when painting and sculpture were their photography. . But at least spelling out the rules will make using Instagram less of a dirty roulette game for creators, now that we can see exactly what is approved and what is verboten. ”
Colaco retorts that “obviously we want to be a place where people are really creative and express themselves. The hard part is that there is no single standard for this stuff. It’s really hard to judge when something crosses the line. So Facebook decided to draw the line in a very conservative way, accepting that this infringes on people’s ability to share artwork in order to avoid offending anyone.
These clarifications could help creators avoid suspending their accounts for circumventing or breaking nudity rules. But here Instagram is getting help from people who easily use the “Report” button to report racy images. The policing of copyrighted content will be much more difficult.
Make no mistake, unauthorized re-sharing is huge on Instagram. Lolcat-style internet memes, life-affirming quotes, and captioned screenshots get tons of likes. There are entire accounts with millions of followers dedicated to curating this content, and some are even paid to occasionally share the brand sponsored post.
Unlike other user-generated content networks such as YouTube and SoundCloud, Instagram does not offer a copyright fingerprint system to automatically remove counterfeit media. “We are two years old. I hope we will have better tools for this job in the future, ”Colaco told me. But for now, she says content owners will have to manually browse Instagram reports on people who share their content without permission to have it taken down.
But it is totally impractical. With 70 million photos shared per day, some privately, there’s no way content owners can control unauthorized sharing. The best they can hope for is to spot it when shared by particularly popular accounts, but even then it will likely have reached a massive audience given the real-time, unfiltered nature of the stream. Instagram.
Instagram certainly doesn’t make it easy report copyrighted content, Is. While you can report most other types of violations directly from the Report button in the app, you must complete a obscure separate form for copyright issues.
When I asked about several popular Instagram accounts that pull other people’s memes from the web and post them without attribution, Colaco hinted that Instagram would not go on the offensive. Copyright owners should take action before Instagram takes action.
This creates a gap between the policy and its application. Instagram says you can’t post other people’s stuff, but it doesn’t go after those who knowingly do it unless their victim shows up. Essentially, it’s about making a bold statement about protecting rights holders and reserving the right to remove whatever he wants. Still, Instagram knows it’s built a business on reshared content and won’t proactively remove it unless the company’s hand is forced.